Air China will soon begin non-stop flights between Beijing and Brisbane from 11th December, 2017. The new route will provide a convenient connection between China’s bustling capital city and the sunny climate of the Southern Hemisphere, where passengers can experience adventure, and appreciate local art, culture and cuisine.
Brisbane is the capital of Queensland, and is an up-and-coming city on the east coast of Australia. This buzzing, multicultural city has a youthful vibe, delivering big-city attractions with a small-town feel. In recent years, Brisbane has witnessed a rapid expansion of its tourism, business, culture, technology and education sectors, helping to raise its profile on the world stage. In addition to its numerous cultural attractions, the city also has nature on its doorstep, with stunning natural sights close by, including its idyllic islands. Brisbane offers easy access to the Gold Coast, a section of coastline famous for its pristine sandy beaches. It also operates regular flights to the Whitsunday Islands–located in the heart of the Great Barrier Reef–where visitors can explore world-famous sights including Heart Reef and Whitehaven Beach.
In recent years, the number of Chinese tourists visiting Australia has seen double-digit growth; two-way tourist flows between the two countries recorded an impressive two million trips in 2016. Furthermore, from August 2016 through July 2017, there were almost 300,000 journeys made between Chinese cities and Brisbane alone, recording year-on-year growth of 9.5%.This year marks the 45th anniversary of China-Australia diplomatic relations and the China-Australia Year of Tourism. Brisbane’s convenient links to the Asia Pacific and Beijing’s key role in the expansion of Air China’s route network make these two cities a perfect match. The launch of the new Beijing – Brisbane route will help to promote economic and trade relations, business cooperation and tourism between China and Australia. It will also provide a convenient travel link for business people, students and tourists travelling between both hemispheres.
The new route has also won backing from the Queensland Government, Tourism and Events Queensland, Brisbane Airport, Brisbane Marketing, Gold Coast Tourist Office, Tourism Whitsundays. In addition to its quality flight offering, Air China also plans to expand its cooperation with Tourism and Events Queensland, the government’s lead tourism promotion agency. Air China and the agency plan to work together to tap each other’s market potential and formulate effective marketing strategies to bring a wealth of relevant travel products and discounts to tourists in both countries.
At present, Air China already operates direct flights from Beijing, Shanghai and Chengdu to Sydney and Melbourne, and the addition of the Beijing – Brisbane route will bring the total number of weekly flights between China and Australia to almost 40. Moreover, Air China is a member of the world’s largest global airline alliance, Star Alliance, and is the only airline in Asia to serve all six continents. Combined, this gives Air China passengers access to 1330 destinations in 190 countries. As always, Air China remains committed to delivering reliable, comfortable flight services to passengers, while offering a personal touch.