easyJet will open the doors on Dutch culture by launching new pop-up ‘Café van der Sprinkles’ in Leicester Square, London. The activation will give people the opportunity to experience the sixth happiest place in the world and their traditional sweet delicacy ‘Broodje Hagelslag’.
Over 14 million kilos of Hagelslag (known as fairy bread in the UK) is consumed by hundreds and thousands of Dutch people every year. Commonly enjoyed at breakfast, broodje hagelslag is typically butter spread on bread which is then covered in sprinkles – this sweet treat explains why the country ranks so highly on the World Happiness Index.
Low-cost airline easyJet have partnered with the Netherlands Board of Tourism and Conventions, to transport the people of London on a journey to Holland to experience a taste of Dutch happiness along with a selection of sweet delights.
Upon entering through a plane door, visitors will find themselves in the brightly decorated Sprinkle Café. Guests can order from the ‘DIY sprinkle menu’ choosing their preferred base, types of sprinkles and Dutch art template, giving them the opportunity to create their own masterpiece such as Van Gogh’s Sunflowers.
Alongside the sprinkle café guests will be able to; immerse themselves in edible Dutch art masterpieces created by food influencers The Meringue Girls and enjoy fashion forward sprinkle beauty treatments. The range of sprinkle delights on offer at the event, highlight some of the experiences that Holland has to offer beyond Amsterdam, from popular cities such as Eindhoven, Rotterdam and The Hague.
Artistic and colourful beyond belief, the café is the perfect place to get pictures that will cause pure Instagram envy. Guests will also have the opportunity to win flights to Holland and can enter by sharing their snaps on social media with the official hashtag #SprinklesCafé.
easyJet flies to Amsterdam Airport Schiphol, the gateway to Holland, up to 36 times a day from airports across the UK, from £29.99.