Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, Texas – located just 15 miles outside of downtown Dallas. GLō, Best Western’s energetic, new-construction boutique hotel brand, is designed for savvy travelers expecting the best in value, design and comfort.
Breaking the suburban cookie-cutter hotel mold, GLō offers a hip, boutique product to savvy travelers in secondary, suburban and highway locations. The brand focuses on a modern, iconic arrival experience; streamlined, contemporary guestrooms; unique center-loaded bathrooms; stylish, cost-effective materials; revolutionary architecture and design; space-saving furnishings and the strategic use of unique LED lighting. Designed with Millennials’ expectations in mind, the addition of digital keys, a digital concierge, and communal workspace positions GLō to hold a powerful new place in the growing midscale market.
Upon completion, GLō DeSoto will boast 75 rooms, a 1,000-sq. ft. meeting space, communal work areas, a fitness center, spa and more. The property is projected to open in May 2018.