SkyTeam, the global airline alliance, is taking its customers’ airport experience to new heights by opening a new lounge at Vancouver International Airport (YVR) later this year. The alliance’s first branded facility in North America, it will offer a luxurious environment for First, Business and Elite Plus customers flying on any of the alliance’s nine member airlines currently serving the airport.
Speaking at the 73rd annual IATA AGM held in Cancun, Mexico, SkyTeam CEO and Managing Director, Perry Cantarutti, also outlined some of the focus areas that the alliance was working on to improve customer travel experiences while gaining its members value from the synergies.
In addition to increasing its global lounge network, the 20-strong airline alliance is focused on projects designed to enhance the customer experience giving SkyTeam airlines the most from their membership. These include:
- Customer engagement: The alliance has now recruited more than 10,000 high-value travelers as SkyPriority auditors, assessing their airport experience at every SkyPriority touchpoint. Over 50,000 observations have been recorded from over 600 airports globally. From this feedback, we are improving signage at Check- in areas in some airports and focusing more on baggage handling by improving the first-on-belt performance.
- Loyalty benefits: Customers can ensure they never miss a mile by using SkyTeam’s retro-crediting tool that will be available across all members by year end. With a continued focus on technology driven solutions, 50% of all SkyTeam award redemptions are now booked via the web/mobile
- Business solutions: With a growing portfolio of travel products, SkyTeam is the first alliance to offer a dedicated product for Marine and Offshore travel and has also launched corporate contracts specifically for companies in Greater China.