The city of Alexandroupoli, in Greece, has hosted the 1st International UNWTO Western Silk Road Workshop held on 26-27 April 2017. The event was jointly organized by UNWTO, the Ministry of Tourism of Greece and the region of Eastern Macedonia and Thrace. The workshop is the first practical step of an initiative, developed by UNWTO in cooperation with the European Commission as part of the ‘Enhancing the Understanding of European Tourism’ Project.
The Western Silk Road Tourism Development Initiative aims to revive and redefine Silk Road heritage located throughout the European or Western section of the historic Silk Road routes. By involving many different partners throughout Europe, this novel initiative aims to strengthen and diversify the tourism offer of Western Silk Road destinations as well as enhance regional cooperation and cross-border partnerships.
Three panels integrated the Workshop that focused on the challenges and opportunities to develop the Western Silk Road as a trans-national tourism route, on the marketing potential of the Route, and on the practical steps needed to be taken in order to ensure the project’s long-term success and viability. As part of the discussions, a Western Silk Road Work Group has been established in charge of guaranteeing a coordinated approach.
As expressed by UNWTO Secretary-General, Taleb Rifai, “in present times, and building upon a natural and cultural wealth spanning thousands of years, we are in a position to reject harmful global tendencies and revive a route capable of transforming the way we think about and relate to travel. I can think of no better place to host an event focused on European Silk Road heritage than Greece – rightly considered one of the cradles of Humanity”.
Tourism unites people and nations. It promotes stability, peace and growth. It builds bridges of cooperation and opens-up roads to prosperity. Thus, we are pleased to support the organization of the first international workshop, as part of this excellent Western Silk Road initiative,” mentioned the Minister of Tourism of Greece, Elena Kountoura, at the Opening of the Workshop. “.”
Attended by the Governor of Eastern Macedonia and Thrace, the Mayor of Alexandroupoli and the Secretary-General of the Greek National Tourism Organization, the Workshop counted upon excellent feedback from a wide range of international stakeholders from the tourism sector and beyond, including tour operators, universities, cultural route representatives and stakeholders from the creative arts, such as the Silk Road Folklore Dance Festival and the Silk Road Film Festival.
Important input was also contributed by UNWTO Affiliate Members, TripAdvisor, Destination Makers, the Fundación Turismo Valencia, the World Federation of Tourist Guides Association (WFTGA), the Greek Guiding Association and the Ministry of Culture and Tourism of Iraq, that addressed the potential of cultural and religious tourism.
Aegean Airlines, who shared its actions in promoting route development and connectivity across the Silk Road, the Chamber of Evros and the Tsiakiris Silkhouse supported the event.
The conclusions of the Workshop will be further concretized at the 2nd International Western Silk Road Workshop, which will take place in Bulgaria at the end of June 2017.
The ‘Enhancing the Understanding of European Tourism’ Project is a joint project by UNWTO and the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission (DG GROW). The project aims to improve the socio-economic knowledge of the tourism sector, enhance the understanding of European tourism and contribute towards economic growth and job creation, thus improving the competitiveness of the sector in Europe. The project includes three components: 1) increased cooperation and capacity building in tourism statistics; 2) assessment of tourism market trends; 3) promotion of cultural tourism through the Western Silk Road; and 4) promoting sustainable, responsible, accessible and ethical tourism. The project is co-financed with COSME funds and will run until February 2018.