Rus Tourism News

Changi Airport, Singapore Airlines and STB renew partnership to promote Singapore

Changi Airport Group (CAG), Singapore Airlines (SIA) and Singapore Tourism Board (STB) will invest S$33.8 million to renew a three-year partnership in an effort to promote Singapore as an inbound travel destination.

The partnership’s joint marketing efforts will focus on promoting Singapore as a stopover or twinning destination to travellers globally. This augments the previous approach of only targeting travellers from specific long-haul markets such as the USA and Europe.

Another focus area for the partnership is the broadening of a marketing program to woo business and MICE (Meetings, Incentives, Conventions and Exhibitions) visitors.

The partnership will also refresh the Free Singapore Tour (FST), which provides transfer passengers with a free taste of Singapore’s offerings. FST will be expanded to include more authentic experiences curated based on travellers’ interests, such as a foodie tour where participants get to sample a popular local delight.

The Free Singapore Tour has been well-received, pulling in 59,000 passengers last year, up 8 per cent from the previous year. As of April 2017, it was rated as one of the top ten tours on popular travel website TripAdvisor’s “Top Tours in Singapore”.

 

Iuliia Tore



Add comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Booking.com