VisitBritain launches legendary tourism campaign

In the run-up to the release of the action adventure film King Arthur: Legend of the Sword, in cinemas this May from Warner Bros. Pictures and Village Roadshow Pictures, VisitBritain has today launched an international film tourism campaign to showcase why Britain is a legendary tourist destination.

The six-week ‘Where Stories Become Legends’ digital campaign, a non-commercial partnership between VisitBritain and Warner Bros. Pictures, inspires people to book a King Arthur-themed holiday to Britain using #OMGBLegends (Oh My Great Britain ‘Home of Legendary Moments’).

The campaign features an exclusive behind-the-scenes video of writer/director/producer Guy Ritchie, writer/producer Lionel Wigram, and the film’s stars Charlie Hunnam and Jude Law, on location talking about the epic British landscapes used in King Arthur: Legend of the Sword and the emotions they inspire.