Cathay Pacific Airways, which recently celebrated its 70th anniversary, today announced a partnership with Discover the World that will increase the Hong Kong-based airline’s presence in Latin America.
“Discover the World has been an important partner of Cathay Pacific since 1996,” said Philippe Lacamp, Senior Vice President, Americas, Cathay Pacific Airways. “We are confident that Discover the World’s representation of Cathay Pacific in Mexico will help boost brand awareness and complement our greater North American sales and marketing strategy, just as they have throughout other countries in Latin America.”
“We are very proud Cathay Pacific Airways has partnered with us in Mexico, adding to our representation of Cathay Pacific in 12 other Latin America countries,” said Discover the World CEO Jenny Adams. “Discover’s sales team in Mexico, headed by Octavio Hernandez, has a wealth of sales and marketing talent they will use to increase the visibility and revenues for Cathay Pacific’s off-line sales.”
Cathay Pacific’s top destinations from Mexico are Shanghai and Hong Kong, which helped the airline to grow by 24 percent in total traffic in 2016 over 2015.