Rus Tourism News
Tallinn

Tallinn tourism numbers rising

Last tourism year was very successful for Tallinn. More than 4.4 million visits were made to Tallinn from foreign countries according to the mobile positioning data*. The visits to Tallinn increased by 4% in 2016, compared to 2015. The mobile positioning data indicates that 2.7 million visits lasted one day and 1.7 million visits lasted two or more days.

Tallinn_old_town_sunset85% of overnight tourists stayed in accommodation establishments with more than five beds which are included in the Statistics Estonia sample and 15% accommodated elsewhere, for instance with their friends or in guest apartments. The number of foreign tourists who stayed in accommodation establishments (according to the Statistics Estonia data) increased by 6%.

The respective increase of domestic tourists was 10%. The three largest tourism markets for the city were Finland, Russia and Germany. 47% of all accommodated foreign tourists came from Finland (5% increase), 8% from Russia (9% increase) and 6% from Germany (7% increase).

The overnight stays from other markets increased as well: Sweden by 7%, Latvia by 4% and Norway by 2%. Asia was also a growing market, comprising 5% of all foreign tourists in Tallinn with an increase in overnight stays by 14%. Foreign tourists stayed in Tallinn on average 1.80 nights and domestic tourists 1.66 nights. The purpose of their visit was mainly holiday (72%).

Business trips accounted for 26% and trips for other purposes comprised 2% of all visits. The room occupancy rate in accommodation establishments was 65% and the average cost of a room was 42 euros.

Iuliia Tore

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