“Meet in Santa Clara” is the idea behind the Santa Clara Convention & Visitors Bureau’s (CVB) new digital campaign to drive meeting and event planners to book the Santa Clara Convention Center, Santa Clara hotels, and other Santa Clara venues. The CVB is working with Digital Edge Marketing, a nationally recognized team of marketing and creative experts who has launched similar campaigns for San Francisco Travel, Visit Florida, Visit Park City, Visit St. Paul, Visit Rapid City, Travel Portland, and Atlanta, among others.
The campaign is utilizing display advertising, retargeting, and paid search among the tools to reach meeting and event planners. In addition, a call to action landing page has been created at http://meetings.santaclara.org/ and incentives are being offered to planners who engage in the campaign. Round trip airfare, hotel accommodations, and more are being offered to qualified planners.