Arora Group took over the management of the hotel, which had previously been operated by Hilton, in April 2016 after acquiring the lease on the property. The company was already the owner of the freehold of the building.
The hotel will undergo a major renovation programme over the coming months which will include transforming rooms to the new Novotel ‘N room’ concept launched in 2016.
This will be Arora Group’s third partnership with AccorHotels; the Group currently operates Sofitel London Gatwick and Sofitel London Heathrow.
Launched in 1967, Novotel is a 4-star international midscale brand for business &leisure travellers, with hotels located in the heart of major international cities, business districts and tourist destinations.
Speaking of the signing Surinder Arora, Founder and Chairman of the Arora Group commented: “AccorHotels is a highly prestigious international hotel group, whom we are proud to partner with on a number of our hotels, across a range of key business hubs in the UK.
“For this Stansted Airport hotel, we are delighted to be introducing AccorHotels’ Novotel brand, as an appealing destination for both business and leisure travellers in this accessible location.”
Thomas Dubaere, Managing Director of AccorHotels UK & Ireland commented: “The Novotel network in the UK is showing strong growth, with this signing complimenting two more important openings for the brand in the coming months. We are seeking further growth and our development team is actively seeking new opportunities to add to our portfolio across our brands, particularly in the economy and midscale segments. We’re very happy to expanding our successful partnership with Arora.”